A woman sitting by a large window in a cafe, smiling, wearing a navy blazer over a gray sweater.

Stress is good for you.

The way we talk about IT NEEDS to change.

I am a psychologist and stress scientist who has spent my career studying how stress shapes human behavior.

My training began at Duke University, continued through a PhD in Health Psychology at University of California, Los Angeles, and led to a faculty role at University of California, San Francisco School of Medicine.

For over 15 years I built a rigorous academic career studying stress and resilience, funded by the National Institutes of Health.

But I saw a problem.

The best insights about stress were staying inside academic journals while millions of people were suffering in stress-filled lives with no clear roadmap for what to do.

So I took the work outside the lab.

I began working with leaders, organizations, and product teams, translating behavioral science into practical tools. My mission became clear: to change the cultural narrative of stress.

Stress is not simply something to manage or avoid. Stress is information. It is a signal that what’s happening is important and that your life, environment, or way of operating needs to shift.

My thesis is simple: Stress is a signal of a rich and meaningful life. When understood and worked with skillfully, stress can become a catalyst for stronger decision-making, values alignment, and sustained high performance.

My work is for people who feel the weight of modern life and want to meet it differently.

MISSION

Becoming Stress Literate.


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bio

Alexandra Crosswell


A woman with blonde hair, wearing a green blazer over a white shirt, sitting with her hands folded, smiling and looking to the side.

Alexandra earned her BA from Duke University and her PhD in Health Psychology from University of California, Los Angeles, before completing postdoctoral training and serving on the faculty at University of California, San Francisco School of Medicine. She has authored more than 50 peer reviewed medical publications, been cited more than 4,000 times, and secured over $1 million in NIH funding. She speaks to audiences across industries, and advises both global technology companies and early stage startups on product development and human capital management.